Dinu Patriciu's over 200 million-euro bet on the segment oftraditional stores, which accounts for half of the Romanian foodretail, is a declaration of war to foreign retailers, after twoyears during which the crisis has done away with the big businessesheld by Romanian entrepreneurs in the sector.
With the launch of the first Mic.Ro shop on wheels, the Romanianbillionaire has announced investments of over 200 million euros indeveloping the biggest business in traditional retail.
His plan is to develop a chain of 1,000 Mic.Ro kiosks and of 2,000shops on wheels over the next two years and to expand the MiniMaxchain he has taken over to 150 stores after they are turned intotraditional stores.
"The business adventure we are embarking on aims to annihilatemodern retail, which does nothing but destroy the urban fabric. Wewant people to go to hypermarkets less often, once a month at themost, and go to the stores around the corner of their block ofapartments in their slippers," Dinu Patriciu said.
He added that he developed the Mic.Ro concept with Mercadiaexecutives down to the very last detail, and was not inspired bythe business model developed by the big European retailgroups.
Moreover, he criticised foreign retailers, saying they impose aretail format incompatible with local realities on the market.
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