Fruit or herbal tea, green or black tea, tea bags, granulated or instant tea. Considering such an offer it is no wonder nearly half of the people in Romania have grown accustomed to drinking tea at least once a day. So that a rather small market estimated to $4 million is bound to grow.
A survey by ISRA Center Marketing Research shows 20% of the people in Romania drink tea several times a day, while 27% once a day. Out of the total respondents, 69% drink herbal tea, only 8% drink black tea, while 7% prefer green tea. The choice of a particular kind of tea is directly influenced by income. The monthly net income of those drinking herbal tea is less than $200 per household, while most of those drinking black tea make $300 to $500 per household.
The taste of the tea is the main criterion for choosing a particular type of tea, 40% of those canvassed say. The packaging and the advertising are of very little consequence to the purchasing decisions, as only 1% of the respondents said they were first considering the packaging when buying tea, while 0.2% pointed to advertising. ZF
Pentru alte știri, analize, articole și informații din business în timp real urmărește Ziarul Financiar pe WhatsApp Channels
