Seven years after selling Dorna to Coca-Cola, Jean Valvisre-enters the mineral water business, a 300 million-euro market,with a greenfield investment in a plant located 20 kilometres awayfrom Vatra Dornei and a brand - Aqua Carpatica - dedicated both tothe external and the Romanian market. The businessman, whocollected over 120 million euros from creating and later sellingthe Dorna (to Coca-Cola in 2002) and the LaDorna brand (to Lactalisin 2008) will invest 12.5 million euros in the new mineral waterbusiness and says 80% of the sum will be financed by aRomania-based bank. Valvis, a Swiss of Greek origin, made money andhis name on the Romanian market. "The overall investment inbuilding the plant, sustaining distribution, the working capitaland the marketing budget for the first year will amount to 12.5million euros. Currently I am holding talks with two financingentities. Both have offered very good, competitive interest rates,"said Valvis, who did not give the name of the banks, but specifiedthey were two Romania-based entities. The remaining 20% of theinvestment will be covered by the company's own funds. Mineralwater consumption in Romania is 61 litres per capita, compared withthe 130 litre-per-capita European average, with the top three localbottlers being Romaqua with Borsec (a group held by OctavianCretu), Coca-Cola HBC Romania with Dorna and European Drinks withIzvorul Minunilor (a group controlled by Ioan and Viorel Miculabrothers).
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