Flanco, one of the main electronics and home appliances retailer in Romania, is ready to invest several million euros in the most aggressive advertising campaign it has ever developed. "Flanco allotted 7 million euros (rate card) for a campaign devised by the Tempo agency," Marius Ghenea, the company's general manager, told Ziarul Financiar. The 7 million euro rate card amount practically means that the net budget is worth over 1-2 million euros. The campaign will be carried out outdoors, in the printed press and on TV between mid September-late December. ZF
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