The Bucharest hotel industry will draw in more than 500 million euros over the next four years, considerably higher than the estimated level of investments targeting other cities.
"Bucharest is, in every respect, another country inside Romania. This is all about economic power, prospects and dynamics. The same is happening on the hotel market," stated Paul Marasoiu, manager of Peacock Hotels, a hotel consultancy. As the hotel market has developed with the entrance of several international chains, demand for advisory services in the sector has also increased.
Marasoiu is also the general manager of the Golden Tulip Sky Gate Hotel and is the representative of the Golden Tulip Dutch chain in Romania and the Republic of Moldova.
"I regretted not having set up the firm earlier. But the market was not ready and neither was I. To work as a consultant, you have to be self-confident, to know the market and to take upon yourself information and conclusions you cannot revise once a hotel has been built," specifies Marasoiu.
He foresees investments ranging between 120 and 150 million euros for the following year in hotels located outside Bucharest.
Marasoiu says attempts at investing in other cities in this sector are being made, but that moves are much slower. He says the hotel market is seen as an alternative to the real estate sector.
"The pace of investments targeted at this market would have been much speedier had a coherent tourism strategy been devised on a national scale," Marasoiu added. According to him, a significant part of investments in this economic segment are not made according to a well-defined business plan. andreea.groenedijk@zf.ro
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