Asoft drinks producer (Coca-Cola), a cigarette producer (BritishAmerican Tobacco) and a beer producer (Ursus Breweries) are the topthree most valuable companies in the fast moving consumer goodssector, valued at 1.42 billion euros, show data in ZF's Yearbook"Top 100 Most Valuable Companies in Romania".
In fact, the three industries that the three companiesrepresent, tobacco, beer and soft drinks, supply the biggest numberof valuable players in FMCG, eight companies out of a total of 12in the FMCG industry, whose cumulated value exceeds 3.3 billioneuros, around 60 million euros less than in 2009.
Explanations for the presence of these industries among the topones have to do with the big turnovers (BAT - over one billioneuros a year, Coca-Cola - around half a billion euros), with thesize of the markets they represent (the top three consumer marketsthat Romanians spend around 4.5 billion euros on per year), theprofit margins recorded, as well as with the brand and marketingstrategies.
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