ZF English

Benvenuti: Sales suffer in Bucharest because of large number of malls

04.08.2010, 23:07 22

Oradea-based footwear and leather products retailer Benvenuticalculated a 25% lower average till receipt (in RON) in the firsthalf of this year compared with the similar period of 2008.

"Customers now buy less often, with the average value of thetill receipt falling from year to year. In the first half of 2008the average till receipt amounted to 132 RON (around 36 eurosi.e.), it was 121 RON (29 euros i.e.) in the first half of lastyear, and now it's 106 RON (25 euros)," Adrian Câzu, store managerof Benvenuti, told ZF.

The company recorded 3.7 million euros (15.9 million RON) inturnover in the first half of this year, a similar level to thatrecorded in the first six months of last year, but 37% less ineuros, compared with 2008, when it posted 5.1 million euros (18,5million RON).

"Stores in Bucharest and in big cities post bigger sales thansmaller towns, such as Satu Mare, Deva, and Alba Iulia. However,there is a bigger sales decline in Bucharest because there arealready too many malls and shopping centres, which "share"customers," says Câzu, who admits the VAT increase further dampensconsumption.

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