Cafea Fortuna, the only company with Romanian capital in theranking of the top five players on the coffee market, expects asales rise this year, after recording a 20% turnover rise in RON in2009 against the previous period. The company posted a 92.5million-RON (22 million-euro) turnover last year, and operatesexclusively on the ground coffee segment. In 2010, the companywill, however, rely on a new segment, instant coffee, which it willsoon enter with its brand Fortuna Rendez-Vous.
Cafea Fortuna is a medium-priced product, below the segmenttargeted by Kraft Foods and Strauss Group, companies that currentlydominate the coffee market with an over 60% market share in termsof value.
"We expect to post at least a similar turnover to the 2009 one thisyear. The growth we recorded in 2009 had to do both with theincrease in the volumes sold and with the rise in the price ofcoffee," specified Dan Lazarescu, general manager of Cafea Fortuna.He added that the company had posted a 12.3 million-RON (2.9million-euro) profit last year, an 80% rise on the figure reportedto the Finance Ministry in 2008.
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