Simba Invest company, the fifth biggest consumer goodsdistributor domestically, has budgeted 25% higher turnover thisyear, to 160-170m euros, on the basis of the newly gained contractswith Kraft Foods and Philip Morris.
The business, which two entrepreneurs of Bacău, Sorin Gavrilă andCristinel Lungu started in 1997 in the wake of investments of a fewtens of thousand dollars, last year reached 135m-euro turnover andincome worth almost 4m euros, whereas the consumer goods marketcontracted by 8-10% amid the plunging purchasing power.
With over 400 employees, the company has 23 outlets in 22 countiesand over 6,000 clients. "(...) We plan to hire further to theextent to which we manage to boost our current portfolio or expandour coverage area," says Sorin Gavrilă, who worked as an assistantlecturer at the electrical engineering department of BacăuUniversity before starting the distribution business.
In late 2009, Simba Invest increased the number of outlets forPhilip Morris from 10 to 22 and has this year expandedcollaboration with Kraft Foods in Iaşi and Vaslui counties.
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