Solmar Trading Group, the company that operates brands such asMango and Parfois under franchise, has lost the Promod franchise,one of the biggest names in the group's portfolio.
The four Promod stores that the company operated under franchise- three in Bucharest (Bucureşti Mall, Plaza România, BăneasaShopping Center) and one in Constanţa (Complexul Comercial Tom)were taken over by Promod France, the parent company, according toIrina Ivan, division manager of Solmar Trading Group, who did notprovide further details on this takeover.
Promod France was already operating three stores of its own onthe Romanian market, all of them in Bucharest - Liberty Mall, SunPlaza and AFI Cotroceni Park.
The French are thus pursuing the model of other retailerspresent on the Romanian market, such as Zara, Mango and H&M.Spanish-held Mango announced in 2009 it would open its first storeof its own in AFI Cotroceni, although they had two franchisees,Solmar Trading and Peeraj Brands International.
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