Cristalex, the importer of the Campari, Jim Beam and Cinzano brands, estimates sales of the Teacher's brand will amount to 5 million euros this year, amid an over 50% sales increase after the elimination of customs taxes. "Teacher's Blended Scotch Whiskey is Cristalex's best-selling brand. In the first nine months of 2007, Teacher's exceeded 300,000 litres in terms of sales volume, up by over 50% against the same time last year," said Alina Comanescu, marketing manager of Cristalex. According to the Cristalex representative, the determining factors behind this growth were market trend after the elimination of customs taxes, and an increase in consumers' purchasing power. "We estimate Teacher's will preserve its 50% growth rate until the end of this year, and expect it will see total sales worth around 400,000 litres," said the marketing manager of Cristalex.
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