Agrirom, one of the top ten food distributors, estimates turnover worth 40 million euros for this year, more than the 34 million euros seen last year.
"Our main objective for 2006 is to consolidate our position on the logistics-distribution market of food products. This objective will be achieved through the 15% higher turnover we will derive this year compared with last year," said Razvan Drig, general manager of Agrirom.
After the first quarter, Agrirom posted turnover worth 8 million euros, up from the 5.8 million euros posted in the same period of last year.
"Our company development strategy is mainly centred on a market share increase related to the products of our portfolio, an increase sustained by the improvement of our logistic operations, as well as of our marketing activities. Another important part of this strategy is to lure two big European producers in our portfolio of strategic partners," Drig added.
Agrirom's investments will this year focus on the logistics segment through the modernisation of the 22,000 square metre industrial site the company acquired last year for 1.2 million euros. Part of the site that takes up 8,000 square metres, will be modernised and turned into a logistic centre.
The company anticipates it will make 2 million euro investments this year. "In 2005, we used our own financing sources, but this year's investments will be financed from external sources," specified Drig.
Agrirom currently carries out its logistics operations through the central warehouses of Arad and the 4 regional warehouses of Brasov, Bucharest, Cluj and Constanta cities.
Agrirom's portfolio includes food products and pet food requiring normal temperature warehousing, which generate 55% of turnover, and products requiring controlled temperature warehousing and transportation, weighing 45% in turnover.
The company's partners, exclusively foreign producers, include Bonduelle, Frosta, Agrograin, PET Hungaria KFT. Its customers are major hypermarket and supermarket chains, as well as small restaurants and stores it supplies to indirectly as well, through local sub-distributors.
Agrirom also includes General Com Invest, a company carrying out industrial product import-export operations, which will this year reach turnover worth 15 million euros, according to estimates by the group's official.
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