ZF English

Alexandrion shareholders lead aggressive expansion of Migato shoe brand

01.10.2008, 18:45 25

Shoes & Fashion Trading, a company held by Bitzarakis Holding, one of the shareholders of Alexandrion Grup Romania, will invest around six million euros in opening 40 Migato footwear stores by 2012. "Depending on the location, the average budget for opening one store can amount to 200,000 euros. We intend to open 40 stores in the coming four years, but we are making the first step in Bucharest, in the Liberty Center mall in the Trafic Greu area, which will open in October," Lilia Bitzaraki, general manager with Shoes & Fashion Trading, told ZF. According to the company, the next store will be located in the EuroMall centre in Galati, with other stores to open in cities like Galati, Cluj, Constanta and Iasi within two years' time at the most. For the time being, malls are the best locations for Migato stores, with stand-alone stores to be opened as well, over time.

 

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