Bicycles have been gaining ground lately, with players in thefield expecting an at least 20% sales increase this year, whichcould bring the market to 300,000 units in 2010, according to ZFcalculations.
So, for the first time, bikes could outsell cars three to oneamid expectations for the auto market to contract again this year,to 100,000 units.
With the financial crisis is emptying Romanians' pockets andleaving them unable to afford cars any more, while globalisationand global warming are turning bikes into a fashion, increasinglymore Romanians are going into specialist stores to buy a bike.
Around 250,000 bicycles were sold in Romania last year,according to estimates of DHS, one of the leading manufacturers ofbicycles in Romania, controlled by Chinese and German investors. Atan average price of 100-150 euros per bike, as estimated by ZF, themarket could be worth somewhere between 25 million euros and 37million euros.
Unlike the automotive market, where the crisis was deeply feltand the 55% decline brought the market back to the 2003 level, thebicycle market has been not been hurt by recession that much.
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