In hypermarkets, fish products are now distributed in threesections. Fresh fish largely comes from local producers, on theshelf dedicated to roe and marinated fish salads there are productsfrom the top three players - Negro 2000, Pescado Grup and OceanFish, while in the frozen products section there are piles ofpackaged frozen fish from Norway, Denmark, Taiwan, Canada, Swedenand China.
The fish and fish product market has reached nearly 140 millioneuros per year, according to ZF estimates based on data supplied bythe Fishing and Aquaculture National Agency (ANPA), with thebiggest share, of around 60%, being accounted for by frozen andrefrigerated products, a segment dominated by imports.
"The local fish production amounts to around 13,000 tonnes, 70% ofwhich is accounted for by fresh fish, and the rest by raw materialfor food products, such as roe, salads, smoked fish. The remainingaround 60,000 tonnes of fish are accounted for by imports ofrefrigerated, frozen fish and ready-cooked fish," said SorinMănăilă, chairman of ANPA. Considering an average price of 1.5euros/kg for domestically-produced fish and of 2 euros/kg for oceanfish and for fish brought from neighbouring countries, the value ofthe local market amounts to 19.5 million euros, while the market ofimported fish is worth 120 million euros.
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