The sales dynamics on the premium auto segment, of cars thatcost more than 30,000 euros, is "deceptive", says the sales andmarketing manager for Mercedes-Benz cars, considering that lastyear saw massive discounts meant to reduce the car stock in thecontext of the crisis.
"Percentages are deceptive in terms of how they differ from2009. We had a more aggressive strategy in the first half of lastyear. Back then we posted higher sales than our direct competitors.Today, if we compare our current achievements with last year's, ourdecline is more significant than our competitors'," said ValeriuZaharia, sales and marketing manager for the German brand withinMercedes-Benz Romania.
After a 2009 dominated by campaigns aimed at reducing stocks viadiscounts of up to 40-50%, premium brands are now seeking toattract clients via "integrated offers". They are not as attractiveas last year's 40% discount, but this is the main method to keepthe dealer network going, according to officials of Mercedes-Benz,importer of the brands of the Daimler and Chrysler groups on theRomanian market.
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