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Reinert targets 15m-euro turnover

07.05.2007, 17:45 11

Reinert, the first foreign company to make a greenfield investment in the meat processing industry in Romania, estimates a 15 million-euro turnover this year, below the 20 million-euro estimate made by company representatives when the investment was first announced. "We entered the market very late this year, so we expect to see a 10-15 million-euro turnover at the end of 2007, hopefully reaching around 15-17 million euros next year," stated Ovidiu Bocaniciu, general manager of Reinert. The German company Reinert has conducted a greenfield investment of 17 million euros in building a charcuterie plant in Feldioara, located near Brasov. "It is difficult to estimate when this investment will begin, but we hope it will happen within the next four years. This is a longer period than is usual in this business, but we are a family business and not an international group," added Bocaniciu. The plant near Brasov covers 10,500 square metres of a total of 85,000 owned by the company.

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