Marex Braila, the company owned by businessman Marin Moraru, which is one of the leading players in the spirits industry, posted a turnover worth 17 million euros in first half of the year, a 35% increase against the same period of 2005. According to company representatives, the increase in business is prompted by investment in new production facilities, as well as by product promotion. Marex also operates in the cold cuts industry. "One of our strategies has been to consolidate our brands. Consumers choose to purchase "brands" rather than products, which have undergone investment in quality, communication and appearance," stated Marin Moraru, who is also the general manager of Marex Braila. He added that the increase in the volume of sales this year was due to products entering international retail networks such as Metro, Carrefour, Real, Kaufland and Billa. The best-known brand in Marex's portfolio is Imperial vodka. This year, the company estimates a turnover worth 40 million euros, a 48% increase against last year, when it reported business worth 27 million euros. "We believe the upward trend of our business (in the first half of 2006 i.e.) will at least maintain in the second half of the year. The increase in turnover will implicitly be reflected in this year's profit," said Moraru.
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