Re-launched on the domestic market in 2004, and in WesternEurope a year later, the image of Dacia as the low-cost arm ofRenault group has evolved from the cheapest car, purchased only bypeople lacking money for a new car, to that of a passenger cartaken into account even by people having a premium car in theirgarages, as a car for the "countryside home". After Logan in 2004,Logan MCV in 2006 and Sandero two years later, Dacia has this yearcome up with the Duster SUV, an off-road that is 30-40% moreaffordable on the French market than its main rivals and for whichthere are waiting lists of as much as 6 months, similar with thosefor an exclusivist car. Initially designed for the East-Europeanmarkets, Logan range models have boasted high demand in WesternEurope as well, with over 90% of production currently exported tocountries such as France, Germany, Italy or Spain. "Dacia has'seduced' two types of clients, those who would have bought a usedcar, and the 'ultra-rational' ones, who prefer to invest theirmoney in something else and see cars only as a locomotion means.Besides them, there are those already owning an Audi or BMW and buya Dacia for the countryside home," says Vincent Carrz, a marketingmanager for Dacia globally, quoted by Les Echos French daily.
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