Top Gel, a top three domestic ice-cream producer, this yearcounts on turnover worth around 15m euros, with 95% coming fromsales in small stores of traditional retail. "The upbeat scenariofor us in 2010 is flat turnover from last year, when we registeredsales of 62m RON (14.6m euros). In the hot days of June we workedat full capacity, but the market needs temperatures of above 27degrees for at least 30-40 days to offset the consumption declinesof April-May," stated Adriean Asan, general manager of Top Gel. Healso sees a maximum increase of 5-10% in sales this year from 2009should the weather be favourable for ice-cream consumption. Theproducer, which owns a plant in Cârcea locality (near Craiova) itlaunched in 2007, has this year entered retailers' private labelsystem through a partnership with an international store network.Asan chose not to disclose the name of the retailer, but specifiedTop Gel would further focus on sales in small stores, which atmarket level account for 80-85% in turnover generated by anice-cream producer,
Pentru alte știri, analize, articole și informații din business în timp real urmărește Ziarul Financiar pe WhatsApp Channels
