Metro Cash & Carry store network announced it wants to getinvolved in 10,000 projects to modernise some district stores inthe next three years, a strategy that could indirectly bolster itsbusiness with small retailers.
Metro last year launched a traditional store-remodellingprogramme for its clients, with 800 stores modernised so far. Thecompany expects the number of stores remodelled with the aid ofMetro in Romania to reach 1,300-1,600 by yearend, with the networkhaving around 30 employees dedicated to these projects, providingfree consulting services to traditional retailers.
"(...) By 2013, we want to reach a number of 10,000 remodelledstores and the team dedicated to these projects will expand to 100persons," stated Claude Sarrailh, a customer management directorwith Metro Cash & Carry Romania.
"The biggest mistakes small retailers are making are the too broadrange of products, overcrowding shelves, and the fact that priceslack good shelf visibility," said Sarrailh. "Counters are killingsales. Clients who have access to product shelves directly buymore," the Metro manager added.
Sarrailh states remodelled stores most of the times boost thevolume of orders to the cash & carry network and that as theybenefit from assistance, clients' loyalty to Metro rises.
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