Armani fashion house has already set the date - November 15thfor the opening of its first luxury boutique Emporio Armani onCalea Victoriei in Bucharest, which it will manage via AlsaBoutiques, the biggest retailer on this segment in Romania."Negotiations with Armani took two years. It was an extensiveprocess because we had to find the perfect location, then theappropriate lines for the market. We chose Emporio Armani, whichaccounts for 60% of the Armani group's portfolio because it coversa very wide range of clientele as far as age and social positionare concerned," Daniel Rosner, general manager of Alsa Boutiques,told ZF. Alsa Boutiques holds the franchises for MaxMara,Ermenegildo Zegna, Pal Zileri, Marella and Coccinelle. The 300square-metre area that will accommodate Emporio Armani, belonged toRomarta, one of the last symbols of communist trade, which tenyears ago was partitioned into smaller areas of between 50 and 500square metres on Calea Victoriei. Up until 2008 the same spaceaccommodated the Phylosophy furniture store, also held by Armani.The new store will sell the women and men's clothing line, as wellas the lingerie, accessories, jewellery, and watches lines.
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