ZF English

Halewood Romania sees 26% higher sales

04.06.2007, 19:44 7

Halewood Romania group, one of the leading wine producers on the local market, has posted sales of over 2 million euros in the first three months of this year, up 26% on the same time last year. "The sales increase was largely the result of effective distribution, which was assisted by the restructuring of our sales department, in a new approach to the market, as well as by our marketing operations," stated Delora Panga, the company's marketing manager. She specified that the results were in line with the expected growth rate, and did not generate any significant changes in the estimates for the year ahead. Halewood is one of the biggest wine importers on the local market, with exports accounting for 35% of the company's turnover in the first quarter of the year, while in the long run they are expected to account for 60% of the turnover. "For the end of this year, our objective is to double our market share and we intend our red wines with appellation of origin to hold a 6% market share. In the wake of this first quarter, we have met 30% of our objectives," specified Delora Panga.

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