On the shelves of food stores, there has been a noticeableincrease in the number of plastic milk bottles for nearly one year.Brands such as Napolact, LaDorna and Milli are also available inPET containers, with the market share for this type of productsdoubling this year against 2009.
Although the trend is only beginning, market specialists saythere is room for development, with the trend of PET-bottled milkcoming at a time when the dairy market is already dominated byplastic bottles.
Therefore, more than half the sales of "sana" (a fermented milkproduct) are done using this type of packaging, with four in tenbottles of buttered milk being PET-bottled milk.
"The share of PET-bottled milk to overall sales of milk increasedsignificantly, seeing its volume market share, as well as its valuemarket share more than double. Whilst in the first nine months of2009 it accounted for 2.4% of the overall volume of milk (the valuemarket share was the same), in the first nine months of 2010 itcame to hold a 5.5% volume market share (5.6% in value)," saidMarius Căluian, general manager of MEMRB Romania market researchcompany.
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