Whiteland's reorganisation into two distinct companies (logistics and sales& marketing) will allow for the development of logistics partnerships with domestic producers, that have not as yet outsourced their distribution or warehousing services, says Andrei Rusu, general manager with Whiteland Logistics.
"There are many domestic producers handling logistic activities independently, believing they have things under control. In time, however, looking at the more developed foreign markets, they have started realising the future is in the outsourcing of logistic services to specialised partners. A big risk producers are facing is the possibility of logistic costs getting out of control as several activities need to be managed simultaneously," says Rusu.
Whiteland Logistics this year plans to attract exclusively new clients for its logistic services, this way furthering the separation between the two lines of business of Whiteland. Whiteland Group, which generated a consolidated turnover worth 60 million euros last year, in 2006 reorganised its operations by setting up a company specialising in logistic and freight shipping services, Whiteland Logistics.
The company targets growth by over 60% in terms of freight volumes this year, on the basis of its development of the integrated logistics sector and the new partnership it sealed with Germany's Reinert producers last year.
"Whiteland Sales&Marketing last year sold a net commodity volume of 19,000 tonnes, up 50% year-on-year," mentions Rusu.
A distribution efficiency-boosting element is keeping the freight shipping vehicles loaded throughout the entire route from the warehouse to outlets and back, according to the general manager.
Whiteland Logistics also intends to seal some partnerships with foreign producers this year.
"The difference between domestic and foreign producers is that the latter do not need to be persuaded about the need to outsource logistic services, but directly resort to providers of such services as soon as they decide to enter the Romanian market," specifies Rusu.
Whiteland Logistics is now conducting a 5 million-euro investment in the construction of a logistics centre located in the south of the capital city, which is due to be finished in April.
Whiteland currently owns 11 controlled temperature warehouses in the major cities of the country and also a centre in south Bucharest.
Another business line Whiteland has created in recent years is in the area of seasoning and sauce production.
The company started production in 2004, by acquiring the Delicatese Food seasoning and sauce plant of Medias. The company launched its own food products brand, Don Gustosso, in the same year.
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