The office supplies and stationery market in Romania, where over 40,000 companies are currently operating, according to Trade Registry data, cited by Austral, is seeing an average annual growth rate of 15%, with the value forecast for this year standing at around 200 million euros. "The Romanian market is very fragmented, which is why there are no official estimates. The value of the market could exceed 200 million euros, of which Austral holds an around 5-6% market share," said Emil Deliu, general manager of Austral. According to Austral, the fact that the market is not very concentrated is one of the growth drivers, with the companies' weak market shares making it easy for them to attract potential clients. Austral is the second largest company on the office supplies and stationery market, behind the RTC group, according to company data, recording turnover worth 37 million RON (around 10.5 million euros) in 2007. For this year, Austral has budgeted an around 25% turnover increase, to 13 million euros, with the biggest share, 45%, to be derived from the sale of products for creating documents. Around 35% of the turnover will come from the organising and filing section, and 15% from presentation products.
Pentru alte știri, analize, articole și informații din business în timp real urmărește Ziarul Financiar pe WhatsApp Channels
