BTL & merchandising firm Grup Sapte budgets 7.2m-euro turnover

Grup Sapte, a major player on the BTL & merchandising market (arranging products in stores in order to make them as visible as possible to customers), expects a 20% turnover increase this year, to 7.2m euros, amid future hypermarket openings. "Our turnover amounted to 6m euros last year, and for this year we expect a 20% rise, to 7.2m euros by attracting new clients and amid the opening of new hypermarkets," says Florina Mihaescu, agency manager of Grup Sapte. In 2008, the overall group increase was of 40%, while the rise of merchandising services amounted to 50%. "There was a boom last year because a lot of companies outsourced their merchandising services and wanted to be as visible as possible on the shelves due to the fierce market competition. This year the budgets allocated by companies for merchandising will rise by a maximum of 5% against last year," Mihaescu explains.