Google, owner of the world's most popular search engine, willorganise a seminar in partnership with the National Association ofTravel Agencies in Romania (ANAT) next week in Bucharest, topromote Romanian tourism within the "Holiday Market" travelfair.
The seminar titled "Google and Tourism: The challenge ofonline advertising and sales" is organised by ANAT in partnershipwith Google Ireland (the subsidiary that also handles Romania). Theevent, which will be held at the Parliament Palace, will discussmeans of promoting and distributing travel offers via theInternet.
According to Olivia Popescu, communication manager of Ralcom,the company that organises the seminar, Google, ANAT and Ralcomcame up with the idea for the seminar together.
Why is Google organising the seminar? "Google wants to promoteRomania's image, but it will also promote its AdWords system(whereby companies can advertise themselves on Google). Romania isa big country with potential, the largest in the region afterPoland," Traian Badulescu, ANAT spokesman, told ZF.
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