Renault, owner of Dacia brand, decided to develop a chain ofshowrooms for the Romanian brand, which will also have their ownsales personnel. The French have, however, also set another cleartarget: 2% of the western-European market, writes BUSINESS Magazinweekly.
"With the launch of Duster, we are also changing our commercialstrategy for Western Europe. Up until now, Dacia occupied a cornerin Renault's showrooms. From now on, Dacia will have its ownshowrooms and dedicated sales personnel," explains Jérôme Stoll,leader of the Europe region within Renault, who coordinates thecommercial strategy of the French company in Western Europe.
"We have a 1.55% market share in Western Europe, and in somecountries, such as France, we have as much as 4% or more. This yearwe gained three places in the ranking of the best-selling brandsand we are no. 17 at European level. My target is to exceed 2%market share fast, in the next three years," the Frenchmansays.
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