Beer producer Heineken Romania, which accounts 30% of the market after the takeover of Bere Mures, registered a 16% turnover increase in the first half of the year, to 390 million RON (106 million euros), while the volumes sold by the company went up by 5.6% during the same period. Heineken representatives, which on Tuesday announced a consolidated result for the first half of the year for the first time since they entered the market, specified that the figure released represents the net turnover reported by Heineken Romania, excluding the turnover of Bere Mures, a company taken over in the first half of this year by the Dutch bottler, in a transaction estimated at 150 million euros. "With beer producers facing accelerated rises of variable costs (i.e. raw material and packaging) and amid heightening competition due to slower growth on the beer market, we have become much more value-oriented. This has already become visible in the higher profit derived in 2007, and reconfirmed by the performance obtained in the first half of this year," said Edwin Botterman, CEO of Heineken Romania.
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